Resistbot for Organizers
An organizer's guide to using all the features of Resistbot to pressure elected officials or send voters to the polls.
by Jason Putorti
Resistbot can be used to organize for policy change at a local, state, and federal level and organize voter turnout drives in nearly every election in the United States. If you haven't read the guides to creating a petition or a vote drive please start there, and come back here when you're done!
How to Run a Successful Campaign
1. Time and Timing
Successful campaigns require time (a lot of it) and timing. Here's a guide on how a Resistbot organizer repealed a qualified immunity law in New York State. This resulted from a focused effort on a single policy ask that allied elected officials could advance legislation on, and timing. As the organizer notes in his article, this was not a new issue by any means, but in pointing people already looking for an action to take towards their action, they were able to achieve success. The USPS and RBG campaigns were similar in focusing already existing concerns on a single point.
More recently, the Supreme Court decision on ICWA drove the urgency that one of our organizers used to get folks to do something in the legislative branch in case the Roberts Court overturned it. This campaign was not an overnight success. The organizer started the campaign in July of 2022 and pushed on it for over a year, with signatures accelerating towards the decision date. What often seems like an overnight viral phenomenon may have taken months or years to build.
2. Story and a Call to Action
The other hallmark of successful campaigns is that they're built on content that tells an emotional story with a simple call to action. Resistbot can provide the latter; it's the best direct response technology around, but you have to provide the former.
Think of your story as fuel that your viewer needs to continue. The more compelling it is, the more it connects, the more it makes the viewer feel—the more fuel there is for moving forward and taking action. Connect it to something that directly impacts their lives, if you can. Otherwise, it's even harder. Remember, most people don't care about politics and policy until they need to—meaning it directly impacts their lives.
3. Find a Community
Find folks who share your concerns and organize them to share the same call to action online. Continue to do so! Sharing one post or making one ask won't do it. Find folks on social media, Reddit boards, and community groups. Who shares an interest in what you're trying to solve?
How to Build Long-Term Organizing Power
Remember that with Resistbot, you don't need to start from scratch every time. Each campaign you create builds on your progress from the last one.
Everyone who signs your petition will be prompted to follow you on Resistbot. Becoming a premium member will activate texts to your followers for each campaign you create. This means each petition will get a bigger head start than the previous one. One organizer has over 13,000 followers, all texted each time she starts something new—that's a lot of texts! She's done that through regular actions and community on her daily Substack.