Plain Prescription Prices for Ads

The Plain Prescription Prices Act aims to increase transparency and promote competition in the pharmaceutical industry by requiring direct-to-consumer advertisements for prescription drugs to include the list price for a typical course of treatment. This will empower consumers with crucial pricing information, enabling them to make well-informed decisions and facilitating comparison across different medication options. Fostering an open and competitive market benefits both consumers and the healthcare system as a whole. I urge you to support this measure as it aligns with principles of fairness, consumer protection, and market efficiency.