Pass the One Fair Price Act to Ban Surveillance Pricing

Pass the One Fair Price Act. New Yorkers are already stretched thin by rising costs on groceries, housing, and healthcare — and corporations are making it worse by using our personal data to squeeze out every last dollar they can. Surveillance pricing isn't supply and demand. It's an algorithm identifying your financial breaking point and charging you accordingly. The evidence is damning. A Consumer Reports and Groundwork Collaborative study found Instacart's AI pricing inflated grocery bills by up to 23%. The FTC's January 2025 report confirmed companies are using ZIP codes, browsing history, and device type to set individualized prices — a practice that research shows falls hardest on communities of color. Transparency requirements alone won't fix this. New Yorkers deserve to know that the price they see is the price everyone sees. The One Fair Price Act doesn't ban sales or discounts. It simply says the same product should cost the same for everyone, regardless of who you are or what device you're using. New York has led the nation on consumer protection before. This is the moment to do it again.