Protect Consumers: Pass Robust Data Privacy Laws Now

The Federal Trade Commission has recently accused Kochava, a major mobile data broker, of unfair use and sale of sensitive consumer data without consent. This database reportedly contains extensive personal information, including names, addresses, phone numbers, and even political affiliations and religious beliefs. Kochava's products enable advertisers to track individuals' movements and target specific audience segments based on these personal characteristics. Despite the potential to implement safeguards, Kochava has chosen not to, leaving consumers with limited options to opt out. This situation underscores the urgent need for comprehensive privacy legislation. We urge you to prioritize the development and passage of robust data privacy laws to protect consumers from such invasive practices. The time for action is now.